Authentic Social Media

I think, you think, we create (better) together

So I just saw a Nestle Google ad on the Authentic Blogging homepage which I found pretty out of place. After years of boycotting them along with thousands of other people due to the Baby Milk Action campaign, it's pretty shocking that they are creating propaganda films about their social awareness, and advertising themselves on sites that are all about activism and improving society. Well, it's pretty clever I guess. We'll probably be seeing Nike ads on anti-Nike websites at some point.

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I remember when Gra, my partner in all this, blocked all ads coming in to us at the server. Neat. Must see if it is possible. Gra??

I get where you are at with Nestle Beth and these ironic, dark marketing moments do jump up and bite us in the face sometimes.

After being very involved with Adbusters and other media-literacy stuff, I have kind of learnt to blank it all out on the whole, but do rawther resent the placement. I guess someone has to pay for us to have cool, free online stuff like NIng, Google etc. A necessary evil perhaps.

Let's try and register them in our brains as subvertisements and turn it all around on the head of pin.

Nice to see right now that Michael Franti is getting a mention in the adstream on this page

;-)

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This is a serious point though isn't it? I mean, if I ever get round to using AdSense on my site or blogs, I really don't want Nestle turning up. If a company set up in competition to Google providing `ethical opt outs' for those kind of ads from the website or blog owner, that would be an attractive reason to go with them. Really Google should be on the case with this one.

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